This Privacy Policy applies to the official website owned and operated by ALAD TECH (“we”, “us”, “our”). ALAD TECH specializes in the R&D, manufacturing, and global supply of diesel, natural gas, and gasoline generator sets, as well as wheel loaders, excavators, road rollers, forklifts, and bulldozers. Since our establishment, we have adhered to technological innovation and a quality-first philosophy, dedicated to providing customers with one-stop integrated solutions from energy to construction. With a 35,000㎡ modern production facility, 34+ international certifications, and a trade network spanning 125+ countries, our products are widely used in construction, mining, energy supply, and emergency response. This policy explains how we collect, use, store, transfer and protect your personal data when you browse our website, submit inquiry forms, request quotations, download product catalogs, communicate with our sales team, register accounts, or otherwise interact with our online platform.

This document complies with the EU General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act (CCPA/CPRA), and other applicable global data protection regulations. This Privacy Policy applies to all website visitors, potential buyers, distributors, suppliers, business partners, and users who access our website. By accessing and using our website, you acknowledge that you have read, understood, and agree to the practices described within this Privacy Policy. If you do not accept this policy, please stop using our website immediately. This policy only governs data collected through our official website; it does not apply to third-party websites, platforms or services linked from our site.

1. Who We Are (Data Controller)

ALAD TECH acts as the Data Controller for all personal information collected via this website. When you submit your contact details to request a quote for generator sets, excavators, loaders or other construction machinery, ALAD TECH determines the purposes and methods of data processing. Our business is global, serving clients across Europe, Southeast Asia, Africa, the Middle East, South America, Russia and many other territories. Our primary business activities include manufacturing, product technical support, international trade, after-sales maintenance consultation, and B2B commercial cooperation.

For privacy inquiries, data subject requests, or complaints regarding personal data processing, you may contact our designated privacy representative via the official email address listed on our website. We will respond to valid data requests within the statutory response period required by applicable law.

2. Categories of Information We Collect

We collect two broad categories of information: Personal Data (identifiable individual information) and Non-Personal / Aggregated Anonymous Data.

2.1 Personal Data you actively submit

This information is voluntarily provided when you fill out inquiry forms, quotation requests, contact forms, subscribe to newsletters, or send direct messages to our sales team. It includes:

• Full name, job title, company name
• Email address, WhatsApp, Skype, phone number
• Company address, country, region
• Product interests: generator sets, wheel loaders, excavators, road rollers, forklifts, bulldozers, project scale, estimated order quantity, target delivery time
• Additional details you choose to write in message boxes, such as project conditions, power demand, mining or construction site requirements, technical specifications, certification requirements
• Billing, shipping or compliance information if you proceed to formal purchase negotiations

We only collect information relevant to your B2B inquiry and machinery procurement needs. You are free to withhold non-mandatory fields, but missing required fields may prevent us from replying to your quotation or technical request.

2.2 Automatically collected technical data

When you visit our website, our web server, analytics tools and cookies automatically collect technical information:

• IP address, geolocation (country/region level only, no precise GPS location)
• Browser type, browser language, operating system, device model
• Visit timestamp, pages viewed, time spent on each page, download records of catalogs or technical datasheets
• Referral source (the website or search engine that directed you to ALAD TECH website)
• Click trails, button interactions, error logs

This technical information helps us analyze website performance, fix bugs, optimize page loading speed, prevent cyberattacks, and understand global visitor demand for our construction and power generation equipment.

2.3 Non-personal aggregated data

We aggregate and anonymize visitor data to generate statistical reports. Aggregated data cannot identify any single individual. We use anonymized statistics for internal business analysis, market trend research, product development planning for generator sets and construction machinery, and website UX optimization.

3. Purposes for Processing Your Personal Data

We only process personal data for lawful, specified business purposes, based on GDPR legal bases including consent, contract necessity, legitimate business interests, and legal compliance obligations.

1. Respond to your inquiries and quotation requests: When you send us messages about generator sets, excavators, loaders or road rollers, we use your contact information for sales communication, technical consultation, quotation preparation, product specification discussion, and after-sales support. This processing is necessary to perform pre-contractual steps at your request.
2. Business cooperation and order management: If we enter negotiations or contracts, we use your data to process orders, arrange production, organize shipping, provide product certification documents, and deliver after-sales service for our power and construction machinery.
3. Website operation, security and troubleshooting: Technical logs protect our website from hacking, brute force attacks, malware and fraud, maintain server stability, diagnose page errors and improve website usability.
4. Marketing communications (with consent): If you explicitly opt in, we may send newsletters, new product announcements, promotion updates, trade show invitations, and technical guides about generator sets and construction equipment. You can unsubscribe from marketing emails at any time with one click in every marketing email.
5. Product R&D and quality improvement: We analyze customer demand feedback to optimize our generator sets, wheel loaders, excavators and other machinery products, improve manufacturing standards and upgrade technical solutions.
6. Legal and regulatory compliance: We retain necessary records to comply with tax, customs, export control, international trade, and court or regulatory requirements applicable to our global export business across 125+ countries.

We will not use your personal data for unrelated purposes beyond what is described in this Privacy Policy unless we obtain your separate explicit consent.

4. Cookies and Tracking Technologies

Our website uses cookies, pixel tags and similar tracking technologies. Cookies are small text files stored locally on your device when you visit web pages.

• Necessary / Essential Cookies: Mandatory for basic website functions. They enable page navigation, form submission, security session maintenance. These cannot be disabled through browser settings without breaking core website functions.
• Analytics Cookies: Help us understand visitor behavior, page popularity, download activities, traffic sources, and performance of our product introduction pages. The data collected is mostly anonymized.
• Marketing Cookies: Used for remarketing and advertising only if you give consent, to display relevant ads about our generator and construction machinery products on external platforms.

You can modify your browser settings to reject cookies, delete existing cookies, or notify you before cookies are stored. Please note that disabling non-essential cookies will not block website access, but some personalized features may be limited.

5. Sharing and Disclosure of Personal Data

ALAD TECH does NOT sell, rent or trade your personal information to third parties for commercial resale purposes. We only share your data in limited circumstances as listed below:

1. Authorized service providers and processors: We work with trusted vendors who act as data processors under written data processing agreements. These providers include web hosting services, email delivery platforms, cloud storage providers, analytics services, IT security maintenance providers, translation services, and logistics agents. These third parties can only process your personal data strictly following our written instructions and cannot use your information for their own independent marketing purposes.
2. Global business partners and distributors: In limited cases, we may share your inquiry information with our regional distributors only when you request local service in your country, for the sole purpose of fulfilling your machinery procurement consultation.
3. Legal requirement or business protection: We may disclose personal data if required by law, court order, government authority, export control regulation, or to protect the rights, property, safety of ALAD TECH, our customers, employees or the public; investigate fraud, cybercrime or violation of our website terms.
4. Business transfer scenario: In the event of merger, acquisition, asset sale, reorganization or bankruptcy, customer personal data may transfer as part of business assets. We will notify affected users before personal data becomes subject to a different privacy policy.

We will not disclose your personal information to unrelated third parties without your prior explicit consent.

6. Cross-border Data Transfer

ALAD TECH operates a global export business covering more than 125 countries. Your personal data may be transferred and stored outside your home jurisdiction, including countries with different data protection legal standards.

When transferring personal data out of the EEA, UK, California or other protected regions, we implement safeguards as required by applicable law, such as Standard Contractual Clauses (SCCs), binding corporate rules or other approved transfer mechanisms, to ensure your personal data remains protected. By submitting your personal data through our website, you acknowledge this cross-border transfer for the purposes stated in this Privacy Policy.

7. Data Retention Period

We only keep your personal data for as long as necessary to fulfill the purpose of collection, or as required by applicable law.

• Inquiry / quotation records: Retain for the duration of business communication, plus a reasonable retention period after communication ends, unless you request deletion earlier.
• Completed customer order records: Retain for the period required by tax, trade, warranty and legal obligations related to generator sets and construction machinery sales and after-sales service.
• Marketing contact data: Keep until you unsubscribe or withdraw marketing consent.
• Website server logs and technical access data: Retained for a limited fixed period for security and troubleshooting, then anonymized or deleted.

When your personal data is no longer needed, we securely erase, destroy or anonymize the information.

8. Your Data Subject Rights

Depending on your country or region’s applicable privacy law (GDPR, CCPA, etc.), you may have the following rights:

1. Right of Access: Request a copy of all personal data we hold about you.
2. Right to Rectification: Correct inaccurate or incomplete personal information.
3. Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data, subject to exceptions such as ongoing contracts or mandatory legal retention obligations.
4. Right to Restriction of Processing: Request temporary limitation of how we process your personal data under specific conditions.
5. Right to Data Portability: Receive your personal data in a machine-readable format or request transfer to another controller where applicable.
6. Right to Object: Object to processing based on legitimate interests or direct marketing. You may opt out of marketing messages anytime.
7. Right to withdraw consent: Where processing relies on your consent, you may withdraw consent at any time. Withdrawal does not affect lawfully performed processing before withdrawal.
8. Right to lodge a complaint: Submit a complaint to your local data protection supervisory authority if you believe we violate data protection laws.

To exercise your rights, submit a request via our official privacy contact email. We will verify your identity before processing requests to protect your data security. We respond within legally required timelines. We do not charge fees for reasonable access or deletion requests; excessive repetitive requests may incur administrative fees permitted by law.

9. Data Security Measures

ALAD TECH implements industry-standard administrative, technical and physical safeguards to protect your personal data against unauthorized access, loss, alteration, disclosure or destruction. Our security measures include encrypted website transmission (HTTPS), firewalls, regular security vulnerability scanning, access control for internal staff, staff data protection training, password policies, encrypted cloud storage, and periodic security audits.

Only authorized ALAD TECH sales, technical, administrative and IT personnel who need access for business purposes can view your personal data, and all internal access is logged. Our team follows strict confidentiality rules for customer business information and contact details.

Please note that no internet transmission or cloud storage can guarantee absolute 100% security. If we detect a personal data breach that creates high risk to your rights, we will notify you and relevant regulators in compliance with applicable law.

10. Children’s Privacy

Our website and B2B machinery business services target commercial buyers, project managers, procurement teams and enterprise clients. We do not intentionally collect personal data from children under the age of 16. If you believe we have accidentally collected data of a minor, please contact us immediately and we will delete that information promptly.

11. Third-Party Links

Our website may contain hyperlinks to third-party websites, including supplier portals, certification organizations, social media platforms, trade media or partner sites. This Privacy Policy only applies to ALAD TECH website. Once you click external links and navigate away, we are not responsible for the privacy practices, data policies, or content of those third-party websites. We recommend reading their privacy statements before submitting any personal data on external platforms.

12. Updates to this Privacy Policy

We reserve the right to revise this Privacy Policy periodically to reflect changes in our business activities, new regulatory requirements, website upgrades, or product line adjustments. When updates occur, we will change the “Effective Date” at the top of this document and publish the revised version on our website homepage privacy page.

Material changes will be highlighted appropriately. Continued use of our website after publication of the updated Privacy Policy means you accept the revised terms. We encourage you to review this policy regularly.

13. Contact Information for Privacy Matters

If you have any questions, comments, concerns or data subject requests about this Privacy Policy and our handling of your personal data, please reach out to our privacy representative via the official contact channel published on ALAD TECH website.

ALAD TECH Manufacturer of generator sets, wheel loaders, excavators, road rollers, forklifts and bulldozers 35,000㎡ modern production base Global export business covering more than 125 countries Word count: ~1980 words

Important Legal Disclaimer

This privacy policy is drafted for your B2B machinery website for general global compliance reference. It is not a substitute for formal legal advice from a licensed international attorney. Before officially publishing online, it is recommended to have a lawyer review it to match your actual registered entity information and target market legal requirements.

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